Miu Miu: Fall Winter 2015

The Fall Winter Miu Miu campaign takes its visual cues from the casual, yet sophisticated street photographs of the 1970’s. These photographs, while depicting their surroundings, eschew traditional notions of reportage and documentary image-making; they provide a personal and subjective approach to the world as seen through the lens. The campaign, shot by Steven Meisel and titled Subjective Reality, seeks to further emphasize these inspirations by adopting not only the compositional styles, but also the distinct approach to titling works – each image of the campaign is accompanied by a distinct title. They provide clues, and like the best stories, leave some things to the imagination.

The film continues the casual, improvisational, highly-subjective exploration, initiated in the still photography. Keeping the camera low and close, the actresses are depicted as urban passersby from oblique angles, around corners, through car windows and bus shelters, lending an intimate, almost clandestine, atmosphere.There is the suggestion of a narrative – the actresses exchange veiled glances, a whispered comment is shared, background characters intrude, a handbag is surreptitiously exchanged – but the reading is open, left to the viewer to parse. The real story is distinct tone and the evocation of a certain sensation; at once familiar and, at the same time, wholly new.