Miu Miu: Fall Winter 2016

The Fall Winter 2016 Miu Miu campaign consists of a series of photographs lensed by Alasdair McLellan and arranged as a collage to mimic an old family album. Shot in Norfolk, England at historic Houghton Hall, the campaign features actress Amanda Seyfried as she leads a group of talents through the impressive house and its sprawling grounds. Each talent personifies a role, and the mixture of maids and ladies interacting casually throughout the elegant house provides a somewhat ironic look at the archetypes of British nobility. The campaign film further pushes this narrative through the use of incongruous sounds accompanying the seemingly perfect imagery.